Part of the Jones and Thomas Network

Jones and Thomas

Jones and Thomas Reinforces Brand Image with Powerful Graphics at Caterpillar


Internal Graphics


The Decatur Caterpillar plant receives thousands of visitors each year. Among these visitors are potential customers who want a tour of the manufacturing facilities before making a purchase of this magnitude. Very often this is the final and most powerful means of communicating with them.

Primary Goal

Reinforce the overall positive image of Caterpillar and the quality of its products during this crucial decision-making process.

Marketing Solution

The solution was a series of powerful graphics that visitors see throughout their facility tour: